Head of Growth, Marketing & Communications

The Head of Growth, Marketing & Communications is responsible for building brand value, growing relevant audiences and converting attention into measurable commercial demand. The role leads brand positioning, audience strategy, campaigns, content, digital marketing, CRM, public relations and stakeholder communications across XPRTX India’s portfolio. This is a hands-on position and the successful candidate must be able to develop the strategy while personally driving priority campaigns, producing key communications, managing agencies and measuring results. The role is not limited to brand awareness, social-media activity or media coverage. Marketing must contribute to audience growth, qualified commercial opportunities, registrations, hospitality demand, ticket sales and other approved revenue objectives.

• Growth and Marketing Strategy: Develop integrated growth; marketing and communications plans for XPRTX India and its approved projects. Define priority audiences; measurable objectives; channel strategies; campaign plans and budgets. Translate commercial and project objectives into practical marketing activity. Establish clear customer journeys from awareness through interest; consideration; conversion and retention. Identify the most effective channels for reaching relevant B2B and B2C audiences. Prioritise activity based on commercial value; audience quality and measurable return.
• Brand and Positioning: Establish and maintain clear brand positioning; messaging and tone of voice. Ensure consistency across websites; proposals; presentations; campaigns; social channels and stakeholder communications. Develop brand architecture and governance for approved projects and properties. Maintain practical approval standards for internal teams; agencies and partners. Protect premium positioning while ensuring communications remain relevant to Indian audiences. Ensure brands; assets and messaging are used consistently and in line with approved guidelines.
• Audience Development and Conversion: Define priority audience segments and develop acquisition and engagement plans. Build measurable pathways for registrations; enquiries; hospitality demand; ticket sales and other approved conversions. Develop CRM and first-party data strategies. Improve database growth; quality; segmentation consent and activation. Work with the commercial team to generate qualified leads and strengthen partner propositions. Use audience behaviour and campaign data to improve conversion. Ensure audience growth is assessed by quality and commercial relevance not follower numbers alone.
• Campaigns and Content: Plan and lead integrated campaigns across digital; social; email; content; public relations; media; experiential and partner channels. Develop campaign briefs; calendars; messages; required assets budgets and approval routes. Personally produce or oversee priority written communications and campaign materials. Direct agencies; designers; content producers; photographers; filmmakers and freelancers when required. Maintain an organised content calendar and asset library. Ensure content supports defined audience; commercial or stakeholder objectives. Coordinate campaign delivery with project milestones; announcements and operational readiness.
• Commercial Marketing: Work with the Head of Commercials & Strategy and the commercial team to support partner acquisition. Develop audience narratives; market insights; case studies and sales materials. Provide marketing input into rights inventory and partnership propositions. Support presentations and commercial meetings where audience or brand expertise is required. Plan and monitor marketing fulfilment for confirmed partners. Ensure partner integration is appropriate; approved and consistent with the wider brand. Provide reliable evidence and reporting of delivered partner benefits.
• Communications and Reputation: Lead corporate communications; public relations; media relations and stakeholder communications. Prepare or oversee press releases; briefing documents; presentations; executive messages and media responses. Develop communications plans for launches; announcements; partnerships and project milestones. Maintain clear review and approval processes for sensitive communications. Prepare issue-management and crisis-communications protocols. Build professional relationships with relevant media; creators; agencies and industry stakeholders. Ensure external communications are accurate and protect confidential or unapproved information.
• Performance and Reporting: Establish measurable objectives and KPIs for every material campaign. Monitor reach engagement; audience quality; lead generation; conversion and return on investment. Track marketing-sourced and marketing-influenced commercial opportunities. Maintain campaign dashboards and provide clear performance reports. Explain what worked; what did not and what should change. Stop or revise underperforming activity rather than continuing it for visibility. Maintain disciplined control of marketing budgets and supplier expenditure.
• Team and Supplier Management: Establish effective marketing and communications processes within a lean organisation. Select and manage agencies; freelancers and specialist suppliers where approved. Prepare clear briefs; scopes; budgets deliverables and performance expectations. Review the quality; timing and commercial effectiveness of external work. Build internal capability without creating unnecessary permanent overhead. Work closely with commercial; project-delivery and leadership colleagues.

• Combines strategic judgement with hands-on execution.
• Has built audiences and converted marketing activity into measurable action.
• Understands the connection between brand; audience; commercial partnerships and revenue.
• Can personally write and edit high-quality communications.
• Uses data to make decisions and improve performance.
• Can direct creative work without allowing subjective preferences to replace business objectives.
• Is comfortable managing agencies without becoming dependent on them.
• Can manage sensitive communications with sound judgement.
• Can prioritise effectively within limited budgets and resources.
• Is willing to stop activity that does not produce meaningful results.
• Can operate effectively without a large established marketing department.
• The role is based in Bengaluru and may require travel; on-site attendance and work outside standard office hours during important campaigns; launches and live project periods.
• The successful candidate must be comfortable working in a developing organisation; managing changing priorities and remaining personally involved in execution.

• Approximately 8 to12 years of progressive experience in growth; marketing; brand; communications or related roles.
• Relevant experience in sports; entertainment; media; live events; hospitality; consumer experiences or an agency environment.
• Demonstrated experience leading integrated campaigns across multiple channels.
• Evidence of audience growth; lead generation; conversion or revenue contribution.
• Experience with CRM; email marketing; digital platforms and performance reporting.
• Experience managing public relations; media relationships; agencies and creative suppliers.
• Strong writing; editing; presentation and stakeholder-management skills.
• Understanding of sponsorship; partner integration and commercial marketing.
• Bachelor’s degree or equivalent professional experience in marketing; communications; business; public relations or a related field.
• An MBA or relevant professional certification is advantageous but not essential. Demonstrated results will carry more weight than qualifications alone.

This role offers the opportunity to grow with XPRTX as the Marketing function expands and to take on broader responsibilities across markets and properties.

Join XPRTX to shape marketing across sports and events while helping build the India Marketing function. The role offers direct exposure to high-impact properties and the opportunity to strengthen brands; grow audiences and build meaningful market relationships.