Marketing Lead

The Marketing Lead leads XPRTX India’s Marketing function across strategy; brand positioning; audience growth; campaigns and team leadership. The role is responsible for strengthening market presence and audience engagement across both XPRTX and its client properties.

• Marketing Strategy: Lead the development of marketing strategies across XPRTX and its client properties in the space of sports and events as well as experiences. Define priorities across audience growth; brand visibility; customer acquisition; digital engagement and market development. Ensure marketing activity supports broader business and commercial objectives.
• Brand and Positioning: Lead brand positioning across relevant sports and events properties and assess market perception and competitive positioning. Develop clear brand direction that strengthens relevance; differentiation and audience appeal.
• Audience and Customer Growth: Build a strong understanding of audiences through research; segmentation; customer journeys and behavioural insights. Develop strategies that support audience growth; fan engagement; customer acquisition and retention.
• Campaigns and Marketing Performance: Lead campaign planning and performance oversight across relevant channels. Work with internal teams and external partners to ensure campaigns support agreed objectives. Track performance and apply insights to improve future activity.
• Marketing Team Leadership: Lead and develop the Marketing team by setting clear priorities and performance expectations. Oversee workload and campaign delivery while supporting team development and maintaining consistent quality across marketing outputs.

• Strategic thinker with a strong understanding of audiences and markets.
• Strong communicator who can translate insight into clear marketing direction.
• Confident working with senior stakeholders and external partners.
• Commercially aware with the ability to connect marketing activity to business outcomes.
• Hands-on leader who can guide teams while remaining close to the work.
• Comfortable operating in a lean and fast-moving environment.
• Domestic travel across India will be required.

• 7 to 10 years of marketing experience in sports or events or entertainment.
• Proven experience in marketing strategy and audience development.
• Strong understanding of brand positioning and customer engagement.
• Experience in digital marketing and CRM with exposure to campaign performance.
• Strong capability in audience research and market analysis.
• Experience leading marketing teams or major marketing workstreams.
• Strong communication and presentation skills with effective stakeholder management.
• Experience working with agencies and media partners is an advantage.

This role offers the opportunity to grow with XPRTX as the Marketing function expands and to take on broader responsibilities across markets and properties.

Join XPRTX to shape marketing across sports and events while helping build the India Marketing function. The role offers direct exposure to high-impact properties and the opportunity to strengthen brands; grow audiences and build meaningful market relationships.